A designer with a wide international presence, Wendell Rodricks’ first collection from Goa earned him the title ‘Guru of Minimalism’ and his next collection in 1995 pioneered the concept of ‘resort wear’ and 'eco-friendly' garments at a time the words were not yet coined in India. The Mumbai-born designer has presented his unique garments, inspired by Goa and India, at major fashion events.
Wendell has studied Fashion Designing in the USA and France from 1986 to 1988 and has the honour of being the first Indian designer to be invited to show at the World’s largest garment fair IGEDO in Germany (1995), Dubai Fashion Week (2001), Malaysia Fashion Week (2002), the prestigious Paris Pret-a-Porter salon (2007) and the world’s biggest organic fair BioFach in Nuremberg, Germany (2012). In 2010 Wendell revived the weaving of the traditional Goan Kunbi Sari, a two-year project involving identifying and training weavers in the use of sari looms.
In 2014, the designer was awarded India's fourth highest civilian honour, the Padma Shri by The President of India, Pranab Mukherjee for Art (Fashion Design), honoured by the All India Konkani Parishad, bestowed the Rainbow Warrior Award by Kashish Film Festival and conferred the distinction of Knight in the Order of Arts and Letters (Chevalier de l'Ordre National des Arts et Lettres) by The Ministry of Culture and Communication of France.
In January 2012 Wendell turned author with ‘Moda Goa – History and Style’. It was followed by his memoir ‘The Green Room’ and the novel novel ‘Poskem – Goans in the Shadows’.